Organisational Culture
EQthentic™ – The Missing Link In Driving
Healthy, High Performing Workplaces
Most organisations measure and report on a checklist of key components:
Strategy & Metrics, Process, Values and Engagement.
You define, measure, and report on all of them.
But something still feels out of sync.
Because even with all those components switched on… there is still a mystery to what truly defines your culture.
This explains why two teams within an organisation with the same strategy, mandate and values can have entirely different outcomes. The missing link, is emotional intelligence.
We need to understand what motivates our people, to see how what determines day to day behaviour. The unseen layer between what people say about work and what they do. How people form relationships and how they pursue results.
“The reality is, we are constantly being asked to pursue conflicting but equally positive goals. This tension is what really defines your culture.”
Where EQthentic Comes From
Kind Group has spent more than a decade measuring kindness in individuals.
Through our research and partnerships, we have logged over eight million acts of kindness worldwide and built a deep understanding of what drives human connection, resilience, and wellbeing.
When we began applying that science to organisations, we discovered a different truth.
Kindness still mattered, but collective behaviour followed a different logic.
The reality is, people are being asked to pursue conflicting but equally positive goals:
A Unique Perspective that Drives Tangible Change
These are not contradictions to fix, they are tensions to balance. This is the critical push and pull that defines every culture. Understanding how those tensions show up is what closes the gap between potential and performance.
EQthentic™ measures six evidence-based tensions that reveals how cultures manifest. Unlocking the key to how people pursue two positively conflicting ways of working and which end of the spectrum they see themselves.
Do your people approach their work by…
- Following clear direction or by making an empowered contribution?
- Pursuing results or relationships?
- Being authentically themself or maintaining a shared identity?
- Finding work playful or purposeful?
- Following proven processes or leading with curiosity?
- Approaching feedback with radical candour or empathetic delivery?
These tensions explain why even strong teams can burn out or stall.
They expose the difference between what people intend and what they experience.
And they give leaders a practical way to build cultures that are kind, high-performing, and sustainable.
From Spectators to Co-Creators
Most engagement tools measure opinion.
EQthentic measures ownership.
Our integrated framework of diagnostics, experiences, education and coaching connects organisational, individual, and stakeholder data to show how everyone shapes culture.
Together, these insights create a Tailored Cultural Playbook that connects what you measure to what people truly experience, with defined behaviours and initiatives.
No passengers. Everyone owns culture.
Our Capability
EQthentic combines expertise across:
- Behavioural Science – translating evidence into practical, human insight.
- Organisational Psychology – identifying the patterns that shape wellbeing and performance.
- Business Transformation – aligning brand, culture, and strategy for measurable impact.
- Kindness and Resilience Frameworks – fostering psychological safety that drives lasting change.
- Learning and Development – to ensure individuals and teams are equipped to reach their potential
This mix of science, strategy, and empathy creates an emotional intelligence edge on culture, helping organisations see what others miss.
EQthentic™ helps organisations understand the real experience of work, and use that understanding to build healthier, higher-performing cultures.